Daimler Vehicle Graphics
In the past few years, engineers at Daimler Truck North America have successfully developed the first scalable autonomous truck platform with critical safety systems. Based on Freightliner’s industry-leading flagship truck, the Class 8 autonomous-ready Cascadia with redundant functions enables the deployment of autonomous trucking. This truck has been designed and developed with a second set of critical systems, such as steering and braking to meet Daimler Truck’s uncompromising safety standards.Our task was to create striking visuals that promoted the technology and showcase Daimler's flagship vehicle to tour around the country to promote and demonstrate the future of autonomous trucking.
Creative Vehicle Graphics • Video
Agency CMD
Creative Director Dennis VanDyke
Sr. Art Director Mike Friolo
Video Director Pedro Pereza
Senior Designer Mark Atherton
Designer Jeremy Gates
Photographer Mike Friolo