Seagate Campaign
Seagate, a leader in data storage and management solutions, wanted to create a global holiday campaign that showcased the power and versatility of its 14 TB Guardian hard drive series. Crafting a plan that celebrated the drives' ability to give creative pros and gamers the ultimate holiday gift: space.Space to explore, experiment, and be entertained. We drew on digital, video, and paid media to tell the story, developing eye-catching Guardian animal avatars like the IronWolf and FireCuda to underscore the series' ability to serve all kinds of creative enterprises.
Creative Art Direction • Illustration • Photography • Strategy
Agency CMD
Creative Director Dennis VanDyke
Sr. Art Director Mike Friolo
Senior Designer Mark Atherton
Animator Aaron Keuter
Photographer / Illustrator Mike Friolo