Semantic Scholar Brand Identity
Semantic Scholar is a tool that empowers scientific exploration and discovery. Developed by the Allen Institute for Artificial Intelligence and available as a free service, Semantic Scholar uses AI research and engineering to enhance the productivity and creativity of the scientific community.We were tasked to create an identity that made a memorable impression and to convey an identifiable brand that stands out from the competition. The identity represents the never–ending pursuit of knowledge, always pointing towards the future. It is a beacon to inspire and empower the scientific community to share their explorations and discoveries.
Creative Art Direction • Identity • Strategy
Creative Director Dennis VanDyke
Sr. Art Director Mike Friolo
Senior Designer Mark Atherton
Designer Kendall Birch