Gates Corporation Brand Development
Breathing new life into a 100–year old brand Gates is a leading manufacturer of application-specific fluid power and power transmission solutions.
Part of the team that created a new brand, focused messaging strategy, and we reorganized their brand architecture to align the entire organization with this new vision. Giving Gates the platform they needed to launch an IPO and for us to create compelling marketing campaigns.
Creative Branding and identity • Campaign development • Messaging development • Print and packaging • Video
Agency CMD
Creative Director Dennis VanDyke
Sr. Art Director Mike Friolo
Senior Designer Mark Atherton
Copywriters Nic Bonilla, Brian Knier
Photographers Andy Mahr, Kevin Arnold